The Apple Imaginative and prescient Professional marks the most important experiment but within the discipline of “spatial computing,” which its boosters argue has the potential to be the subsequent period of tech — a shift on par with the emergence of cellular computing. However what are early adopter corporations actually doing with Apple’s new {hardware}, and what do they hope to get out of those investments? The piece examines efforts from Lowe’s, e.l.f. Cosmetics, Hanifa, and the PGA Tour to know these corporations’ methods. And whereas there are definitely advantages to being an early adopter, there are additionally obstacles to entry, together with experience, competitors, visibility on what’s now a comparatively small platform, and platform lock-in.