The 87th version of the Masters concluded two weeks in the past. The Masters is one among 4 main golf tournaments annually and is called one of the vital prestigious tournaments in golf. The match started in 1934 and noticed its twenty third worldwide winner this yr, with John Rahm from Spain receiving his first inexperienced jacket. Rahm is the primary Spanish participant to win the Masters since Sergio Garcia received in 2017. This Masters win is John Rahm’s second main and first main win since his 2021 win within the US Open. The entire winnings purse from the masters was 18 million dollars this yr, and with first place, John Rahm took house 3.24 million dollars together with his masters win.
The distinguished Grasp’s golf match brings in hundreds of thousands of golf followers to observe the match annually. This yr the ultimate spherical of the Masters, at its peak of broadcast viewership, acquired as much as 15 million viewers and over 16 million viewers in whole for the ultimate spherical. The match’s total viewership increased by 19% from final yr. This was the most-watched golf occasion on any US community within the earlier 5 years. With all these viewers, you’d anticipate the Masters to need to capitalize on their financial potential, however you’d be flawed. It’s predicted that Augusta Nationwide golf course will miss out on 269 million dollars in potential revenue from the well-known golf match. The Masters make zero revenue off of their Home tv rights; the Masters as a substitute let main tv companies such as CBS and ESPN present their match without cost, in return the Masters management all of the cameras and what’s displayed through the match to maintain the mystique and uniqueness of their match of their fingers. The home TV rights for the match are estimated to be worth over 100 million {dollars}. The match has solely six whole sponsors, together with corporations similar to Rolex, IBM, AT&T, Delta, UPS, and Mercedes Benz. All these sponsors share 4 minutes of commercials throughout an hour of broadcasting of the occasion. One space of revenue from the match the place the Masters capitalize to the utmost is merchandise. It’s estimated that the Masters brings in 70 million {dollars} from their merchandise alone. That’s ten million {dollars} every day for all seven days of the well-known match. One other space of the overall capitalization of revenue is the Worldwide broadcasting rights, the place it’s predicted that they capitalize over 20 million {dollars} annually with their television rights outdoors of the USA.
With the Masters being over, we have a look at the upcoming main golf occasions, with the PGA Championship throughout May 15-21, the U.S Open on June 12-18th, and eventually, the final main competitors for Golf this yr, the Open Championship, which is throughout July 17th-23rd. The Open Championship, known as the British Open, is the one international Golf major championship. The Open Championship is performed at St. Andrews golf membership in Scotland and has been a major tournament since 1860. Final yr’s winner, Cameron Smith, took house 2.5 million dollars from his championship win, and the overall purse prize money for the match was 14 million {dollars}.
With the Masters being over, it ought to be participating within the subsequent ten years if they’ve any extra leniency in the direction of sponsorships and tv offers to try to capitalize essentially the most on their revenue income.