“In terms of going international, American associations make quite a lot of U.S.-centric errors,” says Mark Athitakis.
They possess concepts about membership, conferences, partnerships, advertising and marketing, and extra that make excellent sense in America however could not apply in several international locations and areas. And as variety, fairness, and inclusion (DEI) turns into a norm in organizations, it could turn into one other supply of potential friction.
If one is on an early path to globalization, Athitakis recommends you practice cultural humility. You should first acknowledge that any international effort must be primarily based on understanding not solely the strategic function a brand new nation or area may play of their efforts but in addition the inherent cultural variations.